There’s also no real enforcement mechanism in place. And Perzanowski’s research has shown that a “sizable percentage” of shoppers think that clicking Buy Now entitles them to similar ownership privileges of digital goods-lending, gift-giving, and more-as their physical counterparts. Amazon and other ebook stores do offer some non-DRM titles but don’t make the distinctions clear. One reason DRM persists is that it remains relatively hidden from the consumer. And then they go about their lives until the next time, and everyone’s surprised and frustrated all over again but without a sense that something needs to happen to change this power dynamic.” “When they happen there is a sort of momentary blip of outrage and frustration, and people get upset. “These events keep happening,” Perzanowski says. But that provides only the coldest comfort. Microsoft will refund customers in full for what they paid, plus an extra $25 if they made annotations or markups. And because of digital rights management-the mechanism by which platforms retain control over the digital goods they sell-you have no recourse. The year before that, Walmart shut down its own ill-fated MP3 store, at first suggesting customers burn their purchases onto CDs to salvage them before offering a download solution. Amazon, overcome by a fit of irony in 2009, memorably vanished copies of George Orwell’s 1984 from Kindles. Other companies have pulled a similar trick in smaller doses. And starting as soon as this week, it’s going to remove all purchased books from the libraries of those who bought them. As of April 2, it halted all ebook sales. Relegated to Microsoft’s Edge browser, the digital bookstore never took off. The company had made its foray into ebooks in 2017, as part of a Windows 10 Creators Update that sought to round out the software available to its Surface line. Microsoft made the announcement in April that it would shutter the Microsoft Store’s books section for good. And while a handful of incidents have brought that reality into sharp relief over the years, none has quite the punch of Microsoft disappearing every single ebook from every one of its customers. You’ve just bought a license that allows you to access them, one that can be revoked at any time.
Your iTunes movies, your Kindle books-they’re not really yours.
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